SEBB Funding Case Study – Roo’s Coffee Cart

Roo's coffee cart opening day Colchester

Becca and her partner, Ali, are passionate about great coffee and were experienced commuters. They saw a gap in the market to provide the best quality speciality coffee for people on their way to work in London.

After success with their Chelmsford coffee cart, the pair wanted to expand into Colchester. That’s when they found the SEBB website and applied for a grant.

But it was the day before the monthly grant review deadline!

Fortunately they need not have worried. Ali and Becca found the process so easy they completed and submitted their paperwork by 12 noon on deadline day.

Their submission was approved and they received £2,482.48 – 30% of the £8,274 it cost to buy the equipment that creates a luxurious black oak and brass barista experience. They’ve now taken on 2 members of staff too!

Roo's Coffee Cart

The grant process was very straightforward, we got our quotations and submitted our application for review.

It was so helpful to us as a start up because it is a big sum of money that was easy to acquire and gave us an almost immediate cash injection.

The ethos of help for the local economy also matched our own business ethics.

Becca
Co-founder, Roo’s Coffee Cart